Why LizL

Built for the questions
no one prepares you for.

Lizl is a voice companion for mothers, offering calm, real-time support through pregnancy and postpartum.

It was 2020. The world had shut down. I was expecting my first baby, and my parents were in another country, locked behind travel bans that wouldn't lift in time.

Every time something felt wrong, I had no one I could ask in that moment, and Google would only scare me. No one was there to say it was going to be okay. A month before my due date, an acquaintance visited, looked at me and my place, and said: "You're not ready to have a child."

I didn't know what ready even looked like. So I did what the internet told me to do: I searched. YouTube. Google. Forum after forum. And what I found was this: being ready meant having things. So I opened Amazon and started ordering. Packages arrived every day. Most of them sat unopened.

"What I needed wasn't another product. I needed someone to talk to."

When my baby arrived, the questions came faster than I could search for answers. Is my baby getting enough milk? Why the crying after every feed? What do I give after the first vaccine? Am I eating the right things?

One night, exhausted, mentally and physically, and in pain from my stitches, I called the ER hoping someone would just help me understand what was happening. They told me to contact my OB-GYN. And hung up.

My OB-GYN. Whose next available appointment was three weeks away.

I didn't need an appointment. I needed someone to talk to. Right now. Not tomorrow. Not in three weeks. Now.

I cried. Not just from the pain, but from the silence. The complete, crushing absence of someone calm who could say: you're okay. This is normal. Here's what to do.

No one came. No one called back. The internet gave me twelve conflicting answers and a panic attack.

That night is why Lizl exists.

What We Believe

• A mother’s question at 3am is not less urgent than one asked in a doctor’s office
• You should not have to explain yourself to get support, or apologize for needing it
• Every birth, every feeding choice, every journey looks different, and all of it is valid
• Nutrition is care, not a footnote
• No mother should navigate this alone because her family is oceans away or her support disappeared overnight
• Lizl is a companion first, your doctor, midwife, and care team always come first

Our Mission

To ensure that no mother, from the earliest days of pregnancy through postpartum and beyond, feels alone, unheard, or unsupported during one of the most demanding and transformative experiences of her life.

Lizl is not a medical device and does not provide medical advice, diagnosis, or treatment. The support Lizl provides is for general wellness and companionship purposes only. Always consult your doctor, midwife, or a qualified healthcare professional for medical concerns. In an emergency, call 911 immediately.